From the founders revolutionising double dating with exponential growth

Sina Sadrzadeh
Photo by cottonbro from Pexels

In 2014, Whitney Wolfe Herd left the global leading dating app, Tinder, that she herself co-founded due to alleged sexual harassment. She pledged to change the structure of dating apps to empower women and Bumble was born.

Fast-forward 7 years to 2021, Herd took Bumble public and became the youngest self-made female billionaire in history at only 31 years old.

However, we’re all familiar with this story by now — it has been heavily documented in the news and publications that this is a story about female empowerment and the riches Herd gained, and while this is most definitely true, one question always became apparent to me:

How the hell did she create not one leading dating app — but two?!

To put this into context, if you look at market shares in the USA, Herd’s two apps that she (co-)founded make up 49% of the total dating app market.

As a result, I invited a leading growing dating app startup focusing on double-dating, called Fourplay (really great name, I know) onto my podcast, The Millennial Entrepreneur, to find out how to build a dating app that has seen a 36% growth rate of weekly matches since the new year.

Here’s what I found out.

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