From the founders revolutionising double dating with exponential growth
In 2014, Whitney Wolfe Herd left the global leading dating app, Tinder, that she herself co-founded due to alleged sexual harassment. She pledged to change the structure of dating apps to empower women and Bumble was born.
Fast-forward 7 years to 2021, Herd took Bumble public and became the youngest self-made female billionaire in history at only 31 years old.
However, we’re all familiar with this story by now — it has been heavily documented in the news and publications that this is a story about female empowerment and the riches Herd gained, and while this is most definitely true, one question always became apparent to me:
How the hell did she create not one leading dating app — but two?!
To put this into context, if you look at market shares in the USA, Herd’s two apps that she (co-)founded make up 49% of the total dating app market.
As a result, I invited a leading growing dating app startup focusing on double-dating, called Fourplay (really great name, I know) onto my podcast, The Millennial Entrepreneur, to find out how to build a dating app that has seen a 36% growth rate of weekly matches since the new year.
Here’s what I found out.