Pelavin is entering his 5th decade as a typographic
designer and illustrator. I had the pleasure of meeting him at the
Graphic Artists Guild’s Reboot
He was pointed out as being “the king of self-promotion,” and of
course, I had to find out more.
Daniel agreed to an interview so I asked him to elaborate on his
reference to Copernicus and self-promotion, which I’d never heard
in the same sentence before.
Daniel said that through self promotion, you discover that you
are not the center of the universe. And when you begin to look at
things in terms of your clients and their needs, you gain a lot of
power over how you can affect your experience with them.
He also talks about:
• The importance of being memorable—and how he does this
• Why illustrators need clients who are “willing to take a
• Why new illustrators should consider selling carpets,
Listen to this 13-minute interview on the Marketing Mentor