Posted on by steve blank

Over the weekend I got asked the best way to teach students the principles of Lean via Zoom.

One of the key lessons from our Educators Conference is that when teaching online complex information needs to be delivered to students in small, easily processed parts.

I realized that pre-pandemic I had put together a series of two-minute videos called “See Why.”  They’re not only helpful for a formal class but for anyone who wants to review the basics. Here’s what I suggested they offer their students:

Lean in Context

No Business Plan Survives First Contact With Customers

How did we build startups in the past?

The Business Model

An introduction to The Business Model Canvas

The Minimal Viable Product

How to Get, Keep and Grow Customers?

How to Get Out of the Building and Test the Business Model

What is Customer Development

What is Customer Discovery and Why Do it?

Why Get Out of the Building?

A short article on how to do Customer Discovery via Zoom

Jobs to be done

Customer Validation

The Pivot

The Harvard Business Review Article “Why the Lean Startup Changes Everything” ties the pieces together here

The Mission Model Canvas

What is the Mission Model Canvas

The Mission Model Canvas Videos

Extra’s

Why Customer Development is done by founders

What Do Customers Get from You?

What are Customer Problems/Pains?

Users, Payers and Multi-sided markets

How do I Know I Have the Right Customers – Testing

How big is it?

How to Avoid Pricing Mistakes

More two-minute lectures here

Tools for educators here

Tools for students here

Lessons Learned

  • Break up online lessons into small parts

 

 

 

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