The Ultimate Guide to Infographics

The Ultimate Guide to Infographics

Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. That’s why, as a marketer, it’s important to display information in a combination of visual and text, in […]

A Beginner’s Guide to Data Flow Diagrams

A Beginner's Guide to Data Flow Diagrams

Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success and which didn’t, they improved their efficiency, effectiveness, and productivity at work.

The Ultimate Guide to Viral Campaigns

The Ultimate Guide to Viral Campaigns

  What is a viral marketing campaign? Viral marketing is when someone creates video or visual content that resonates with their target audience. That content is shared to the point that it spreads like wildfire, or goes viral. When a marketing campaign goes viral, a company’s sales, engagement, and brand awareness can increase dramatically.  

Why Good Customer Experience Goes Beyond Design

Why Good Customer Experience Goes Beyond Design

Your B2B company probably already has an appealing, highly functional website. Establishing and maintaining a Web presence that way is undoubtedly important: A site that works smoothly and looks great can encourage people to spend time on it and return frequently. However, a beautiful, highly functional website should not be the only way your company […]

How to Find the Perfect GIF: 10 Must-Try Websites

How to Find the Perfect GIF: 10 Must-Try Websites

Serving as snackable — and often laughable — bits of visual content, GIFs help us accurately convey our thoughts and feelings when we’re limited to virtual communication. The trouble is, finding the perfect GIF by hunting through Google Image Search or that desktop folder of your favorites can take way more time than it’s worth.

Improve Your Product Content Strategy

Improve Your Product Content Strategy

Many companies are struggling to produce high-quality product content and deliver it to customers at the right time. “Today’s customers demand more digital content than ever before, and organizations are struggling to keep up,” according to a Forrester Consulting study commissioned by Widen. What’s holding brands back from delivering product content that aligns with their […]

Job Tenure of CMOs in 2020

Job Tenure of CMOs in 2020

The average job tenure for chief marketing officers at large brands dropped in 2020 to the shortest it has been in more than a decade, according to recent research from Spencer Stuart. The report was based on an analysis of the tenures and demographics of CMOs at 100 of the most-advertised US brands in 2020. […]